客户数据平台MPARTICLICE的首席执行官Michael Katz领导了两家公司通过危机时期。在2008年的经济衰退期间,他是交汇处的总统和创始人。今天,他是客户数据平台的首席执行官,并回应了一个新的,快速展开的全球危机的巨大危机。
除了在诸如冠状病毒的蔓延等方案中保护员工和客户的一阶优先级,他表示初创公司有机会为整个领域带来界面。
“You see not only new companies being created but you see market leaders pull away from the pack,” he says in this week’s episode of AdExchanger Talks, recorded on March 11. “Mostly because there is this flight to value and there is also a need for innovation. There is a need to do things better, faster, cheaper and the incumbents can’t meet that need.”
同样在这一集中,迈克尔分享了他对CDP类别的目前的思考。它有多成熟?