随着程序化行业的扩大,帮助营销人员,出版商和每个人之间了解不断变化的技术景观与以往一样至关重要。作为回应,adexchan爱游戏体育骗子ger正在将议程扩展一天Programmatic I / O纽约,世界上最大的程序化媒体和营销会议在纽约万豪侯爵举行的10月25日至26日。
Complementing PROGRAMMATIC I/O’s existing program and its three standing track options, Programmatic Ops Talks, Programmatic Essentials, and Programmatic 101, the newest fourth option tackles the unique issues faced by business-to-business (B2B) marketers – delving into best practices on everything from account-based marketing and customer relationship management, to marketing automation and measurement.
Programmatic I / O还有一个新的人工智能(AI)奖金跟踪,让参加者有机会了解AI的世界,因为它与媒体和营销有关。Led by industry expert Quentin George, the co-founder and principal of Unbound, the agenda will include a fireside chat with top marketers and deliver an insider’s perspective on not only how leading brands are using AI today, but also what their expectations are for AI in the future.
“我们扩展了Programmatic I / O,允许营销人员,出版商,机构和技术人员定制他们的学习经验,以满足其特定需求,”Adexchanger的出版商和首席执行官John Ebbert说。爱游戏体育骗子“Whether it’s understanding how to capitalize on the coming wave of AI-infused solutions, solving specific B2B marketing challenges, taking a deep-dive on header bidding and private marketplace strategy, or understanding the influence of omnichannel marketing in the programmatic age, attendees are able to learn about the key issues and opportunities facing them today.”
程序化I / O的第二天将有与来自整个行业的代表进行案例研究和讨论,包括今天的顶级数据驱动的营销创新者。Beginning with a presentation by Tiziano Cembali and Nicola Saraceno of Luxottica, the world’s largest eyewear company with brands including Ray-Ban and Oakley, other noteworthy speakers include Belinda Smith of Electronic Arts, who will discuss how her company uses data to support its enormous video game brands, and Nordstrom’s Walker Lockhart and Kindle Fell, who will share tidbits on the retailer’s plans for programmatic.
Closing out the two-day conference, AdExchanger’s Executive Editor Zach Rodgers will interview Omnicom Digital CEO Jonathan Nelson who will chart the future of paid media at his agency holding company, and explore how Omnicom’s data strategy is defined by an outsourced approach to technology with a bias toward programmatic advertising decision-making.
有70多个发言者和50个课程,预计计划的I / O会集合1,500名营销人员,机构,出版商,技术人员和服务提供商。有关更多信息,请访问http://programmatic.io/ny/。